NEWS | Brand News

Nike Air Jordan Collabs With Facebook Messenger Bot To Bring Content

Nike teams up with conversational AI project on a Facebook Messenger bot for the Air Jordan brand, targetting younger audience. The testing of the new Messenger project began around February, when NBA All-Star Weekend has begun and Nike announced the bot is generating open rates of 87%, passing the typical 15% to 20% it sees …

NEWS | Brand News

Volkswagen Teams Up With Microsoft To Develop The Connected Car Service

As part of its plan to transform itself into a digital services-driven company, Volkswagen has announced a partnership with Microsoft to develop the Volkswagen Automotive Cloud. Looking beyond electric cars and autonomous technology, the German automaker’s ambition is to create a seamless experience for drivers from the moment they enter, use, and leave their vehicles. …

NEWS | Brand News

Hyundai Teamed Up With Amazon To Change The Way Of Car Buying Process With A Digital Showroom

Hyundai has just introduced a car buying experience which was designed to help car buyers save time and make their purchasing process much more pleasant on Amazon. With the Hyundai’s virtual showroom on Amazon, car enthusiasts will be able to compare different models, read reviews and learn the prices of the car they plan to …

NEWS | Brand News

Stabilo’s “Highlight The Remarkable” Campaign Keeps Taking Credits On Social Media

After winning in Print & Publishing category at the Cannes Lions International Festival of Creativity last month, Stabilo Boss’s “Highlight the Remarkable” campaign has gone viral on digital channels. Created by DDB Group Düsseldorf, the meaningful print campaign from Stabilo, the world’s largest manufacturer of highlighter pens, has received amazing reactions on social media as …

NEWS | Brand News

Intel Celebrated LGBTQ Pride With Fantastic Drone Light Show

To show the company’s support for LGBTQ community and its employees, Intel celebrated Pride Month with 300 “Shooting Star” drones. The event took place on June 23 in Folsom, California airspace, which reminds us Intel’s previous show created for TIME’s first cover shot by drone a few weeks ago. Including symbolic illustrations of the Pride …

NEWS | Brand News

No Digital Distortion Mark – Dove’s New Tool Helping Women To Identify Reality

Dove has introduced its ‘No Digital Distortion Mark’ as a new goal to ensure beauty is a source of confidence. Starting July, Dove‘s Mark will run across all branded content with deodorant campaigns globally. The new tool will be integrated into Dove’s imaginary across print, digital and social by January 2, 2019. According to the …

NEWS | Brand News

Gucci Has Announced Its Sustainability Platform – Gucci Equilibrium

Gucci has revealed its new online platform named Gucci Equilibrium; connecting people, planet and purpose while focusing on sustainability issues. Sharing the new platform as part of its 10-year sustainability plan, the luxury brand Gucci aims to update people during their progress with confirming the decisions made at Gucci are the best ones for people …

NEWS | Brand News

PayPal Has Created An Extraordinary Pop-Up Exhibit To Promote Its Cashback Mastercard Offering

As part of PayPal’s Cashback Mastercard’s promotion, PayPal has introduced a creative pop-up shop to show how people are willing to spend their money in an unusual way. PayPal Cashback Mastercard offers PayPal customers rewards for everything they buy without any categorization and purchase limit. According to the company’s explanation, consumers can earn 2% cash …

NEWS | Brand News

Airbnb Is Testing A New Feature Called “Travel Stories”

Airbnb is planning to release a new feature named “Travel Stories” that allows its users to share special moments from their unique trip. Aiming to create a new platform that lets travellers to share their captures from their trips to inspire other travellers like them, travel stories are consist of short videos which are limited …

NEWS | Brand News

Adobe Has Agreed To Acquire Magento Commerce

Adobe announced today that the company is acquiring Magento Commerce, a global leader in cloud commerce innovation, for $1.68 billion. Magento offers businesses flexible, scalable eCommerce solutions designed to help them grow and succeed online. Boasting a strong portfolio of cloud-based omnichannel solutions, integrating digital and physical shopping experiences and powering $155 billion in gross …

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT