NEWS | Brand News

BMW Approaches Content Marketing To Create Engagement Between Consumer And Product

BMW is eager to widen their potential audience by creating content that engages consumers beyond cars and “gets to the point”. The brand sees a mobile-first, content-oriented approach which will help attract a broader audience and claims the recent relaunch of its website has already increased mobile visitors by 27%. Speaking at Mobile World Congress …

NEWS | Brand News

Starbucks Brings Dark Social Into Play For Better Market Position

The American coffee chain use to bring their product development and marketing more coherent to reach trends faster and get better insights. Starbucks is now exploring how it can use private groups and accounts on social media to better engage with consumers around product development and testing as it looks to evolve its social media …

NEWS | Brand News

Sound On: Mastercard Debuts Sonic Brand Identity

After the Mastercard has introduced its sonic brand identity, a comprehensive sound architecture that signifies the latest advancement for the brand. After the brand’s introduction of the nameless, icon-only logo, they stepped into sound-centric branding alteration. Wherever consumers engage with Mastercard across the globe – be it physical, digital or voice environments – the distinct …

NEWS | Brand News

The Big Splash at CES: Uber’s Aerial Rideshare Partner Unveils Its Bell Nexus Flying Car

A step closer to on-demand aerial taxis this week, Uber partnering with company Bell Helicopter unveiled a new flying car design in Las Vegas. 2019 is a new vertical-takeoff-and-landing vehicle from Bell landed at the show with a flourish. Named Bell Nexus, the full-scale black, six-rotor vehicle attracted quite a crowd of gawkers. Bell describes …

NEWS | Brand News

Intel And Warner Bros. To Announce Partnership Development In-cabin, Immersive Experiences In Autonomous Cars Of The Future

BMW X5 SUV offers a 270-degree theater view of comic books and videos. With autonomous cars on their way to continue spreading, companies are starting to think about how they can monetize the spare time and space that a robot in the driver’s seat allows passengers. Therefore, Intel and Warner Brothers proposed a vision for …

NEWS | Brand News

Tesla Will Introduce Their Next-Generation Superchargers In 2019

Tesla to launch next-gen charging stations and, plan to expand their network in 2019, according to Elon Musk. Tesla owners will come across the good news: The automaker plans to dramatically expand its Supercharger network in 2019, and will roll out third-generation chargers that support much faster charging speeds. Musk, as usual made the announcement …

NEWS | Brand News

Volkswagen Lets Apple Users Unlock Their Cars With Siri Shortcuts

Volkswagen has announced an update to their Car-Net app which lets iPhone users connect to Siri to interact with their vehicles. Arrived with the update of iOS 12, Volkswagen Car-Net now offers several shortcuts that can be added to Siri with a personalized phrase, including a start/stop for charging, defroster, and climate; a set climate …

NEWS | Brand News

Disney Plans To Launch A Streaming Service In 2019 Called Disney+

Though, it’s the answer for the 6% fell down in Netflix shares. Disney has officially announced the name of its upcoming streaming service and it will be called Disney+. According to the reports, the platform will be launched by the makers in the US. The company officially announced the two new shows, including a comeback to …

NEWS | Brand News

“We Need Flying Burgers”: Uber Is Opening Up To Drone Food Delivery Service In 2021

UberEats is willing to integrate technology into their meal-delivery service and plans to drop off their first drone in 2021. The ridesharing company revealed that they’re keen to utilize drone technology for the UberEats meal-delivery service and accidentally by a job ad posted on WSJ, titled “flight standards and training”. The position is based in the …

NEWS | Brand News

Adobe Previews Photoshop CC On Apple iPad

Adobe Announces next generation of Creative Cloud at MAX 2018 and this year, the company previewed Photoshop CC on Apple iPad. Redesigned for a modern touch experience, Photoshop CC on iPad will deliver the power and precision of its desktop counterpart. Photoshop CC on iPad will let users open and edit native PSD files using …

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