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The News Literacy Project And JWT Create An Illegible Typeface To Combat Fake News

The News Literacy Project and JWT New York have partnered to prevent the proliferation of fake news shared on social media everyday – and try to solve the issue with typography!

Because of the speed that has taken over the control of our lives lately, we sometimes cannot distinguish whether a news is fake or not.

Partnering with J. Walter Thompson New York, The News Literacy Project has released #SeeAlltheAngles, an eccentric project of print ads in a new -and different- font family.

The font is created with a slight trick: By flipping all the 3D letters on their sides 90° to the right, the campaign constitutes its own font family.

The ads will run alongside relevant articles in Fox News, AOL, The Wall Street Journal and more. The ads read ‘See All the Angles’, ‘Get A New Perspective’ and ‘Question Everything’ and run both online and offline for six months. The organization shares the alphabet also, to recognize their typefaces.

According to The Pew Research Center, only 39% of American adults feel “very confident” in being able to recognize fake news. Plus, Common Sense Media found that over 30% of tweens and teens said they forwarded an online news story in the last six months that they later discovered was “inaccurate.”

Beside the ads, the organization and JWT created a mobile app called “Headline Maker,” where educators and journalists can create their own headlines using the “typeside font.” Then, they can then share them on social media using #SeeAlltheAngles.






The purpose of the project is both helping people to distinguish the difference between the real news vs. fake news and of course raise awareness of The News Literacy Project.

Aaron Padin, Head of Art and Design at JWT New York, said:

We’re hoping the campaign gets people to really take the time to read and think about what they’re reading before they share it and keep it going,” said Aaron Padin, head of art and design at JWT New York. “We’re inundated with headlines every day, and we’ve become a society of headline readers, so the goal is to give everyone time to pause and figure out what it says and use that learning for when reading any headline from any news source.

Only time will tell, it this project will make it easy to somewhat #SeeAlltheAngles for us to share on social media! 

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