Bookmark Content and Communications launches 2020 Industry Report on Experiential Marketing alongside New Insights Hub. They have released a new and comprehensive report delivering the latest in experience-driven PR strategies for marketing and PR professionals.
Experiential marketing if a powerful tool that marketers can use to confront the challenges of media saturation by elevating experiences as a crucial avenue in the nurturing of the consumer-brand relationship. Employed as a key component of an integrated marketing campaign or PR strategy, experiential marketing builds stronger connections, helps develop brand affinity and delivers a measurable return on investment.
Joelle Irvine, Director of Marketing and Growth says:
We created this industry report to help marketers understand how brands can adapt to new consumer expectations by creating immersive, engaging and memorable experiences. Not only does experiential marketing create personalized moments, but it also allows brands to meaningfully connect with their audience.
The report lives on Bookmark Insights, a newly launched hub for industry reports, strategy tools, and consumer insights. Bookmark compiled this thorough, ungated resource to demystify the role of experiences in strengthening consumer relationships.
Here’s what’s covered in the report:
• Why experiential marketing works
• What makes a successful campaign
• Four case studies
• A look to the future
Part of the WPP network, Bookmark is one of the world’s leading content and communications agencies, with nine offices globally. As brands look for ways to engage audiences in an increasingly cluttered landscape, Bookmark excels at developing insight-led marketing strategies and creative executions that engage consumers and ultimately help transform brands. The company’s content is distributed in more than 180 countries worldwide, across every continent, in 40 languages.