Cupcakes caused some trouble to search giant! Google has tested a new feature, which counts the calories burned in Google Maps in the US. The new feature has only been tested by iPhone users and the experience didn’t end well.
Assuming that Google simply aimed encouraging people to live healthier, the way it did was not the best one in terms of UX. The new feature does not only count how many calories users burn but also shows how many cupcakes the calories equivalent to.
According to users’ feedbacks on the social media platforms shared yesterday; Some idea like this could trigger people who have been suffering from eating disorder or could affect them in a negative way because of it also seems a bit judgmental.
Users, who haven’t missed to try this new feature in Maps, also shared that they were not able to get rid of the cupcakes and turn the feature off on their mobiles. This basically was another reason which made users pissed off.
Unfortunately, trying this new feature without having a comprehensive market research and collecting a big data with regard to feedbacks surprised industry experts since Google has been very successful when it comes to UX design.
Nevertheless, this could be a good lesson for the future actions that the company will take. Idea owners would consider adding an option to ‘disable’ new feature before they will certainly be sure about it would not offend users.
It has already been confirmed that Google will be removing the test feature which received strong feedbacks until tomorrow.