New Content Platform Gets Voetbal International Ready For The Future

Voetbal International (VI) is launching a completely new content platform thanks to intensive collaboration with

The platform has been rebuilt and now contains a wide range of functions for data, profiling and branded content as well forming the source for renewed apps.

Voetbal International platform – digital leader again

The football lover experiences a visually attractive platform with quality news, live coverage of matches, a range of statistics and nice long reads. In terms of content management a lot of attention was given to the editorial workflow. Breaking news really can be broadcast in a flash.


Part of the website is the new digital subscription service VI PRO: this online environment gives you access to stories from the magazine, supplemented with exclusive content, both written and video.

Michel de Nooijer, Product & Business Development Manager of VI, said,

The fact that Voetbal International is ready for the future is the result of some great collaboration between our team and

For visitors to the website this means that (news) items get online more quickly, notifications are received earlier and there is the possibility to build personal preferences and interests into “My VI”.

Remmert Stipdonk, Managing Director at said,

The new content platform gives VI the flexibility not only to respond to future trends and developments, but especially, also to get relevant football news fast to the game’s aficionados. By treating the CMS as a content engine, a machine that operates smoothly, safely and at high speed, we have been able to give the editors the platform tool they need.

Deep dive in

Thursday afternoon, 11 May Marcel Boer (Agile coach and Mathijs Kraai (Product owner Voetbal International) present a deep dive in during Digital Experience Day Amsterdam. Come along to the Volkshotel on 11 May and become inspired by the exclusive behind-the-scenes insights and possibilities offered by Magnolia CMS.

About is an Amsterdam based creative technology agency dedicated to crafting relevant digital products. They look for the next step.

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