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Neighbor, An Online Self-Storage Platform Uses Social Algorithms To Build Trust

Neighbor is a start-up, offering self-storage solutions for people who have extra items and are in need to storage them.

The initial aim of Neighbor is building a trusted marketplace for these people and also hosts, who have storage spaces to let. While the platform helps users to solve their storage problem in cheaper way, it also enables hosts to earn a little money for just having a space where people can leave their stuff safely.

As it’s shared by one of the co-founders, the starting point of this start-up idea was the decision of storing his stuff at a friend’s house rather than storing them in a traditional way and paying more during a summer internship.

Co-founders Joseph Woodbury and Colton Gardner said in an interview:

On the two hour drive to a friend’s house who had agreed to store his stuff, he realized there were probably a lot of people with extra storage space who lived closer that would agree to store his stuff for the summer—he just didn’t know how to find them

So, how users will trust each other?

In order to reduce safety issues and build trust, the platform has a social element, plugging into Facebook’s Graph API and another of its APIs which is called Mutual Friends.

With this feature, if someone will need a storage, they can sign in with their Facebook details and click on “store with a friend”.

Afterwards, they can see if any of their Facebook friends or mutual friends are hosting their free spaces on the platform.

Neighbor is one of the brilliant ideas, offering trusted and affordable option for people’s needs. It seems that the sharing economy has gained speed after we have seen the successful rise of friendly sharing services such as Airbnb, BlaBlaCar and Uber.

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