whatsapp icon

NBCUniversal Has Announced The First Unified Advertising Metric – CFlight

NBCUniversal introduced CFlight, which is a unified advertising metric that measures live, on-demand, time-shifted commercial impressions in each viewing platform.

The aim of the new measurement is to provide advertisers an extensive perception of how their marketing campaigns are performing regarding to different cases.

Based on a composite score developed from third party sources such as Nielsen and comScore, the impression-based metric will be able to equalize linear and digital media viewing.

NBCUniversal entertainment ad sales EVP Mark Marshall, said:

What was television three years ago is still television, but it’s being delivered in different ways. CFlight is our attempt to have a new form of measurement for the new ways that people are consuming our content.

Linda Yaccarino, Chairman of Advertising & Client Partnerships at NBCUniversal added:

As our industry questions the strength of digital-first advertising, we are guaranteeing that campaigns running around NBCUniversal content, regardless of platform, are reaching true, valuable audiences at scal.

According to NBCUniversal, CFlight is the industry’s first cross-platform advertising metric that only counts digital impressions viewed to completion, and it is a move aiming to enable brands to hold digital to the same high standards of TV.

The leading media and entertainment company has worked with several media agencies including Group M, Magna and Omnicom Media Group on CFlight so far.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

news | Industry News

BIMA & Microsoft Digital Leaders Roundtable – The Future Agency In The AI Era

BIMA Strategic Partner, Microsoft return to Edinburgh for a deeper delve ...

news | Industry News

Kantar Media Represents Social Media Trends Throughout 2018

Throughout December, Kantar Media showcases some of the best content from ...

news | Industry News

Google Cloud Prolongs The New York Times Ad Campaign

During November, The New York Times revealed that they would use ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT