Together with Mother and Passion Animation Studios, Greenpeace has just revealed a new campaign to point out the global issue of rainforest destruction for palm oil.
Narrated by the British actress and Greenpeace ambassador Emma Thompson, the 90-second animated film tells the story of an orangutan named Rang-tan, who finds herself homeless and hiding at a little girl’s bedroom.
In the animated film, we see that the little girls is not happy with the Rang-tan’s presence as she keeps playing with her toys and destroys her house plants etc. When she decides to send Rang-tan out, she wants to learn why even Rang-tan came to her place at first step.
After she asks this, we continue to listen to the story from Rang-tan’s point of view. The words, “There’s a human in my forest and I don’t know what to do” starts echo in the background and we watch Rang-tan’s destroyed life and environment.
The little girl then promises to help rang-tan to save her home after she learns the whole story.
As Greenpeace UK executive director John Sauven shared with Marketing Week:
The decision to move away from Greenpeace’s previous creative style and to produce an animation came about because it “speaks to everyone”, not just environmentalists or activists. The film is designed for anybody between the ages of 9 and 99, acknowledging that while it’s predominately geared toward adults, children can and will watch it too.
We’ve shown a snippet of this film to a number of people of all ages, from all walks of life and from various parts of the world, and the reaction has been phenomenal, which proves this film is crossing so many boundaries and barriers that you would normally face when you’re talking about an environmental issue.
Emma Thompson said:
For too long big brands and the palm oil companies they buy from have been getting away with murder. And for too long our response to orangutans has been ‘ohhh, the poor thing’ as we’re shown photographs of them orphaned, thin and at death’s door. But change is possible – we can make it so. When Greenpeace asked me to narrate Rang-tan, I didn’t hesitate. It’s just the start of a new global campaign to tackle this problem once and for all.
“We lose 25 orangutans every day. Their forest homes are destroyed to clear the way for palm oil – an ingredient used to make products for brands like Unilever, Mondelez and Nestlé. These companies must clean up their act to make sure that their products aren’t made at the expense of orangutans’ habitat.”
This is a clear and meaningful message worth to considering, shared by Greenpeace. Click here to sign and share the petition.
Directed by Salon Alpin, the campaign uses VR and 3D to turn the hand drawn animation into an animated film and will roll out in movie theatres and on social channels throughout August and September. According to Mother, the film is also accompanied by a story book.