MÖVE – A Modern Home Textile Shopping Experience
Transforming Möve’s recent rebranding into a refined, story-driven online shopping experience – positioning the company as a leading home textile and lifestyle brand in Germany and beyond.
After a recent brand refresh, Möve wanted to make sure its digital presence fully reflected its new and refined look.
Hy.am Studios came on to help the textile company amplify its rebranding through authentic, emotionally-driven storytelling in order to position them as a leading home textile and lifestyle brand in Germany and beyond.
The Approach
In their initial research phase, their team gained valuable insights into the market and Möve’s target audience, granting them a deeper understanding of how to approach the site’s redesign.
Once Hy.am Studios had aligned on the overall vision, they conducted a three-week creative exploration in close collaboration with the client to come up with a refined shop concept – from fonts to imagery.
The Solution
Hy.am Studios created a clean, engaging new online shop with a modern look and top-of-the-line usability.
With an entirely new content architecture and modern storytelling elements, the site offers an elevated, user-friendly shopping experience that highlights the quality of Möve’s products through rich, sensory visuals and refined branding.
Digitising the New Brand Identity
In order to adapt Möve’s updated brand identity for digital, they conceived a new design system.
Using color schemes inspired by the brand’s recent refresh, they put together a modern, digital look – from typography to updated eCommerce components.
A Sensory, Experiential Collection Page
Stepping away from more traditional collection page designs, they created an editorially-inspired product experience combining mood photography with product cards.
Putting Sustainability First
Hy.am Studios highlighted the company’s long history and tradition of sustainable practices via the site’s updated ‘About’ page.
An Effortless User Journey
By optimizing the flow of the shopping and check-out process, they established a quick and easy purchase journey built for all audiences, regardless of their technical prowess.
The Outcome
Hy.am Studios successfully helped launch Möve’s new brand identity and online shop.
About Hy.am Studios
Hy.am Studios is a creative agency based in Berlin. They create brands and experiences that shape the now.
