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More Than One Third Of Online Black Friday Purchases Came From Smartphones

Searching Black Friday deals on your smartphone the whole weekend? You did it right.

Consumers spent a serious amount of money throughout the weekend, because of the seasonal holiday sales. So, Adobe analysts have determined that only 33.5% of online Black Friday purchases happened through smartphones, means a big amount of increase occurred when comparing to last year’s 29.1%. People were willing to spend their all, because there was over $2.1 bn. in sales, a leap from the previous record that was $1.4 bn. on Cyber Monday.


This comes on the back of a spike in Black Friday sales, with people spending $6.22 billion (a 23.6 percent increase over 2017).  If we look at Adobe’s report and see what consumers really buy, they’re Little Live Pets, Apple iPad, Roku, Nintendo Switch and Red Dead Redemption 2.

Although it’s still not clear exactly what prompted the increase in smartphone shopping, Adobe’s Digital Insdights Director, Taylor Schreiner credited it in part to stores crafting better mobile experiences. We can also say that the smartphones may better provide more comfortable shopping through wider screens because it doesn’t feel quite so much like you’re actually buying something.

Whether we make peace with Black Friday or just see it from the consumerism point of view, the data proves a growing number of people are comfortable leaving their PCs behind when they shop tickets.

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