Moburst Acquires Layer to Bolster Web Development and Digital Transformation Capabilities

Moburst, a leading digital full-service, mobile-first marketing agency, has announced the acquisition of Layer.

Digital studio, is a digital development firm that provides web, mobile, and app UI/UX & Development services.

As part of the deal, the Layer team, clients, and core lines of business will roll into Moburst’s offerings.

Layer was founded in 2015 by Nir Lewinsohn and Ofir Shuv, and is working with leading brands in Israel, including Nissan, Renault, Egged, Tel-Aviv Yafo, KPMG, Sodexo, and Bezeq.

Layer brings a high level of development experience and a deep understanding of UI-UX and data-driven results to Moburst.

Together, Moburst and Layer will enable a full-stack solution: design, develop, market, and optimize the entire digital marketing experience across web and mobile platforms. This combination will enhance their current clients’ offerings and open up new opportunities for both Moburst and Layer’s current clients.


Gilad Bechar, CEO and Founder of Moburst, said:

After working closely with Layer on a few projects in the past year, we knew right away that as we expand our offerings, we wanted the Layer team to be a part of it. They are a talented team and bring a lot of creativity and expertise to the table, which will help us better serve our clients every day.

Founded in 2013, Moburst has grown by over 300% in the past two years to become a leader in digital marketing. The acquisition of Layer follows the 2019 acquisition of Clutch Studio and aims to expand the service offerings and reach of Moburst.

Moburst helps companies to scale and become category leaders.

Co-Found and COO, Lior Eldan, said:

We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and data are the main drivers of success at scale. Our job is to offer creative and innovative solutions that connect brands with highly targeted audiences that convert into high-value long-term users.

Nir Lewinsohn said:

We worked very closely with the Moburst team on their new website and soon realized that this was not just another agency.

Ofir Shuv said:

We are happy and thrilled to join the Moburst family knowing that together we will build an extraordinary agency that can genuinely serve international clients of all sizes.

About Moburst

Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders.

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