MOBGEN wins Mobile Innovations Award 2015 for FLUX by Belew™

The outstanding FLUX by belew™ app has won the Mobile Innovations Award in the category ‘Most Innovative Use of Creative on Mobile’.

The competition was fierce as there was a massive increase in entries for the Mobile Innovations Awards this year (sponsored by TSYS and Avios). A 100% increase in entries means that there is no slowing down in the adoption of new mobile ideas in 2015. Entries have been received from throughout the Europe, Middle East, and Africa region.

MOBGEN received four Mobile Innovations Awards nominations back in June. Besides the nomination for FLUX by belew™, MOBGEN’s Shell Motorist app was a finalist in the category for the ‘Best Use of Mobile for Customer Loyalty’. The app was also nominated for the ‘Travel and Hospitality Award’.

And last, but certainly not least, MOBGEN was up for ‘Most Impressive Agency’! All these nominations, and the award are a great recognition for all the hard work and great effort that the MOBGEN crew delivers every day with enthusiastic dedication for everything that is ‘mobile’.


Developed by MOBGEN for the acclaimed US musician Adrian Belew, FLUX is essentially a platform that links hundreds of musical tracks, audio snippets, and art into a visual language that conveys Adrian’s ideas and avant-garde style into one awesome app. Through a “roulette” of probability algorithms, FLUX by belew™ offers an infinite number of musical combinations for fans to discover.

Click here for more information about the FLUX app.



MOBGEN delivers mobile platforms that strengthen the relationship between customers and brands or companies and employees. They aim to make mobile interaction easy, engaging and rewarding, so that users become loyal and life-long brand-ambassadors.

With more than 100 mobile specialists working from 4 locations, Amsterdam, London, Singapore and A Coruña, MOBGEN offers the following services: Mobile strategy, UI/UX design, usability testing, system architecture & integration, mobile portal development (native, hybrid, html5), quality assurance and run, maintain and analytics of mobile platforms.

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