It has been announced that the global media agency Mindshare has revealed a new intuitive and raw ideation service, Mindshare 24, to create solutions for their clients in 24 hour.
Mindshare 24 is a new approach that formats clients’ briefs for quick response by clearly stating the challenges, targets and any specialist information required.
Turning real time data into insights to support the creativity and original ideas from across the network, The Loop, which is the agency’s data visualisation service, plays a key role in the process. The Loop has been developed by the agency to help clients making collaborative and adaptive decision.
As the Group M-owned agency shared within the announcement, the brief will be tackled by the global members of Mindshare 24, pulling in partners as required and the result for the client is a range of ideas inside 24 hours, from small executable tactical ideas to multi-platform, multi-market partnership propositions the teams work with anyone and everyone to develop the best ideas.
Nick Emery, Global CEO Mindshare, said:
Any brand that is interested in quick and powerful ideas anywhere in the world should call us or even just send an email, go to bed, and then wake up with a world-changing idea. Traditional comms planning is dead and the days of tease, excite, reveal are over.
Mindshare 24 is fast and fun and that is why we are doing it – it’s the creative antidote to a ‘tech is the only solution’ view of our world that is pervasive. Mindshare has always been about speed, teamwork and provocation and Mindshare 24 is a natural extension of that for a world that moves at the speed of culture.
Having tested the approach on Amnesty International and ENACTUS, Mindshare is now activating Mindshare 24 for all clients, who have key hubs in London, Amsterdam, Johannesburg, Singapore, Shanghai, Sydney, Portland and New York.