Mercedes-Benz put a new twist on the old tale of the tortoise and the hare for their Superbowl commercial, Fable.
The new commercial released by Mercedes-Benz advertises the monstrous 2016 Mercedes-Benz AMG GT S. The ad, from Merkley + Partners in New York, retells the classic fable with Mercedes AMG GT tipping the scales in slowsky’s favor.
The clever ad features charming animation and takes a modern spin on the classic Aesop’s fable, The Tortoise and the Hare, where the two woodland creatures two woodland creatures racing for forest dominance gets a fresh, modern spin thanks to a special guest appearance by the 2016 Mercedes-AMG GT S, that is a high-speed, high performance sports car that’s scheduled to release April 2015.
By using a two-seater that’s clearly out of the price range of most consumers, Mercedes seeks entertainment value and something that helps to tell the story, rather than just sell a car.
Alex Gellert, CEO of Merkley said;
There is an expectation among consumers that Super Bowl advertising will be entertaining, that it is at least equal parts entertainment as sell if not slightly more entertaining than sell. They are mini pieces of cinema.
If you would like to learn more about the campaign, visit www.BigRace.com and follow #TheBigRace hashtag on social media channels.