whatsapp icon

Menlook Created The First TV Ad Composed From Instagram Photos

Menlook, men’s lifestyle and e-commerce site, used photos from influential Instagrammers for its new TV ad.

Menlook’s first-of-a-kind campaign was created by the digital agency Kindai and uses the popular flat lay trend on Instagram, a technique of organizing items into an aesthetically pleasing arrangement and photographing them from above.

Alain Bretillot, head of brand content at Kindai, said in a statement:

We wanted to take Instagram out of your smartphone: It’s a way of cutting loose from communication standards in the fashion world and asserting Menlook’s digital DNA.

The photos used in the campaign were taken by five influential Instagrammers: Romain Costa, Quyen Mike, Will Taylor, Tarek Q and Filippo Cirulli.

Marc Menase, president of the Menlook Group said:

Today, brands repurpose their TV campaign on Instagram, but we have chosen to capture the creativity and spontaneity of this social network and transpose it to this long-established advertising format.

The spot is part of a multi-channel campaign, including TV, social media and a competition for consumers to win €10,000 by using the hashtag #MyMenlook on their flat lay photos.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

WORK | Ads & Commercials

LOGAN Partners with Team One and Lexus on “A Product of Mastery” Campaign

LOGAN partnered with Team One on the launch of Lexus’ “A ...

WORK | Ads & Commercials

150UP Releases A 3D Animated Video For The Debut Of Pedrali At Orgatec 2018

Milan based digital agency 150UP was asked to conceive and design ...

WORK | Ads & Commercials

Apple Is Calling Out To ‘Share Your Gifts’ Throughout The World

Apple’s holiday campaign celebrates the power of creativity and heartens creators ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT