Meet The New Online Music Platform: Amazon Music Unlimited

Amazon Music Unlimited was launched yesterday as a new online music platform of the famous American e-commerce company.

Amazon’s awaited, on-demand music streaming service is now officially available. The service has several different features compared to the competitors, Spotify, Google Play Music and Apple Music. The ad-free platform has a voice-assistant called Alexa, which is compatible with the Echo speakers and the formation of the technology is aimed to bring different target groups than its competitors.

AMU even aims to one-up Shazam. If you don’t know the name of the song stuck in your mind, just ask Alexa to “play the song that goes ‘………’ ” This is the technology that all the music fans have been waiting for.

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Mike George, Amazon’s vice president of Echo, Alexa and Appstore, speaking in New York City in May. Today, Amazon announced the on-demand music-streaming service.
Noam Galai/Getty Images

Amazon didn’t state a specific number of songs for Music Unlimited, but it’s not that important for the current fans.

Amazon Music VP Steve Boom comments about the new service:

The first thing we wanted to do was provide that full-catalog music service… that’s a no-brainer. But looking at how people were listening to music in the Alexa environment, it’s a different experience than doing it on their phone or on their laptop. You talk to her naturally, you talk as if you’d talk to a friend about music. It forces you to reimagine how people interact with a music service.

and he continues:

If you say, ‘play Adele’s new single,’ it’s now the third single off the album. All the songs have the exact same release date, so we had to train Alexa to get smarter about looking at songs that are rising the charts and are the newest songs being played on the radio.

Historically, the home market has been driven by smartphones, Amazon has established a really strong position there, and voice is the interface for that environment.

The main focal point of Amazon Music Unlimited is, of course, the low prices. If you’re using Unlimited on an Amazon Echo, Tap, or Dot, the service only costs $4 a month.

To use it on anything else like desktop, mobile devices or else, the pricing falls more in line with the others such as Apple Music and Spotify. If you’re an Amazon Prime member, Music Unlimited is $8 per month, but if you aren’t, it’s $10. They also provide a family pack which is $15.

Still cheaper than the others. But better? Time will tell.

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