Clemenger BBDO and The Transport Accident Commission’s project, ‘Meet Graham’ has won the first Grand Prix at Cannes Lions 2017 in the Health & Wellness category!
The incredible project is about creating a crash-proof human being. ‘Meet Graham’ is produced by Flare BBDO and Airbag Productions for the Australian agency, Clemenger BBDO Melbourne and TAC, who took the Cannes Lions’ Health & Wellness Grand Prix.
Graham stands for the grotesque rendering of how a human body was created to survive a car crash. It was the opener at the Cannes Lions International Festival of Creativity. The Health and Wellness category awarded 65 Lions in total.
The sculpture is a symbol of warning of the damage a car accident can create. Graham is a collaboration between the Transport Accident Commission, Monash University Accident Research Centre – Crash Investigation Expert Dr David Logan, Royal Melbourne Hospital Trauma Surgeon Christian Kenfield and world-renowned Melbourne Artist Patricia Piccinini.
Australians can see the sculptor at the Victoria’s State Library starting August 8, during the whole summer. In addition, Graham can also be seen in 360° on its official website.
Looks like Graham is a very strong archetype for what drivers shouldn’t do while driving.