It has been announced by Dentsu Aegis Network that Swirl, one of the successful independent marketing firms on the West Coast, will become a part of the well-known agency McGarryBowen.
Replacing the current name with Swirl McGarryBowen, the agency will be focusing on digital advertising and design, social, e-commerce, CRM and technology including virtual reality, augmented reality, and app development.
Simon Pearce, McGarryBowen US CEO said:
When we engaged in our initial discussions with Swirl, we were attracted to their human-based insights and how they create meaningful interactions with today’s consumers.
Swirl’s strong data-driven approach and unique digital execution combined with McGarryBowen’s Big Organizing Ideas and brand platform thinking take us to new heights. Together we will elevate the way we build brands, and our clients will benefit with a higher return on their marketing investment.
Tom Sebastian, John Berg, Tasha McVeigh and Martin Lauber from Swirl
Swirl Co-CEO John Berg shared:
We have long admired McGarryBowen because of their reputation in building creative platforms for some of the world’s most beloved and iconic brands. We are excited about the end-to-end capabilities of our combined agencies.
Nick Brien, CEO, Dentsu Aegis Network Americas added:
With Swirl joining the McGarryBowen family, we are now poised to deliver even greater creatively led solutions to the business challenges facing today’s CEOs and CMOs in an increasingly digital economy. With strong work for its growing clients, McGarryBowen has terrific velocity, and Swirl is the perfect complement, culturally and creatively, to accelerate continued growth.
The 20-year-old Swirl is McGarryBowen’s first acquisition in the US and MediaLink was a strategic partner to McGarryBowen in this acquisition – the financial terms belong to the acquisition were not disclosed yet.
It’s believed that Swirl’s data-driven approach and digital innovation areas of focus will be giving a hand to McGarryBowen with creating strong campaigns including the effective storytelling and integration with their customers.