Snapchat’s geofilters feature is now up for grabs for brands to advertise on and McDonald’s takes the first plunge!
Social media has to do with sharing experiences, heading to new places only to capture them and showing off the highlights of one’s life. Be it savouring a drink at Starbucks or a vacation in the Bahamas, no experience is truly complete until its shared.
Snapchat found a way to capitalize these prevalent social media habits to its benefit. This trendy app has been gaining increasing popularity among the youth since its inception. It has taken sharing one’s life to a whole new level, by making the experience whimsical and addictive.
The geofilter feature added by Snapchat in July 2014, is based on user location and adds a personalized touch of venue to every shot snapped. Think Statue of Liberty in New York, or the Eiffel Tower in Paris or even the London Eye. These vibrant stickers now ornament more than 1 million pictures each day.
Now Snapchat has jumped on the money-making bandwagon by offering these location-based stickers to brands for a fee. McDonald’s was the first brand to grab onto the offer. Users can head to any US McDonald’s store and use this feature to add more color and life to their snaps. Stickers for McDonald’s include the iconic double cheeseburger, french-fries and other brand-relevant products.
The feature is met with a lot of enthusiasm by fans on twitter & they seem to be lovin’ it!
IM LAUGHING SO HARD MCDONALDS HAS A GEOTAG ON SNAPCHAT OMG pic.twitter.com/sFFg9tPq2X
— Hannah Romano (@hnromano) June 16, 2015
Mary Ritti, Snapchat spokeswoman told the Los Angeles Times,
Snapchat is about storytelling and geofilters are a fun, visual way for Snapchatters to tell their friends where they are and what they’re up to.
While all social media apps including Facebook, Pinterest, Instagram and Twitter are on a quest to find ways to make revenue without compromising the user-experience, Snapchat found a clever way to do so, by bundling advertising and fun in one package and creating a truly entertaining user-experience.