McCann Worldgroup Romania also named ‘Agency of the Year’ for fifth time.
McCann Worldgroup was recognized as “Network of the Year” at the Golden Drum Festival, Central and Eastern Europe’s most prestigious advertising festival, for the fifth time in six years and third year in a row. This continues the unprecedented track record started last year when, for the first time in the festival’s history, a network received this accolade this number of times, previously awarded in 2013, 2014 and 2016.
In addition, in 2018, the Agency of the Year title went to McCann Worldgroup Romania winning the distinction for the fifth time with four different winning campaigns – the only agency to hold this record to date. The agency previously won the accolade in 2006, 2007, 2011 and 2015.
The “Network of the Year” honor is the most important award of the festival, given to the agency with the most cumulative winning points for its entries. This year McCann Worldgroup won 2 Grand Prix, 9 Golden Drums, 10 Silver Drums, with a total of 18 shortlists. The network’s 2018 contributing agencies came from 8 countries in the CEE region and beyond including The Czech Republic, Israel, Italy, Poland, Romania, Serbia, Spain and Ukraine, for work for a range of leading local and global brands including ALDI, The Coca-Cola Company, Mastercard, Vodafone and IKEA.
Catalin Dobre, Regional Creative Director for McCann CEE said,
It’s not about one campaign, one year or one award. This amazing recognition of consistency is the result of a creative culture built on ambition, talent and hard work. A creative culture that we share with our brave clients and that allows us to push our limits year after year. It’s hard work, but I’m proud to do it with such amazing people by my side.
John Wright, Regional Officer at McCann CEE said,
Winning is always good but to win consistently year after year is testament to our regional strength and creative capability. To win with work that spans our Global, Regional and Local clients is something we should all be very proud of.
Pablo Walker, President at McCann Worldgroup Europe also said,
This is a remarkable milestone. We set not just one, but two records – at both a regional and local level, showing the consistency of our focus and approach. Following on the heels of recently being named # 1 Effie Network in Europe (2018) for the third year running, this is another fantastic testament to our region. The dedication of our teams from across these 8 markets really demonstrates the power that it takes to be a winning network.
About McCann Worldgroup
McCann Worldgroup, the world’s most creatively effective marketing services company, is dedicated to helping brands play a meaningful role in people’s lives. With over 20,000 employees in more than 100 countries, the network includes: McCann in advertising, MRM//McCann in digital marketing/relationship management, Momentum Worldwide in total brand experience, McCann Health in professional/dtc communications, CRAFT in global adaptation and production, Weber Shandwick in public relations, FutureBrand in consulting/design, and PMK-BNC in entertainment/brand/popular culture. McCann Worldgroup is part of the Interpublic Group.