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M&C Saatchi and Fontsmith Launched A Unique Font Collection Using Disappearing Signs Of Soho

Together with M&C Saatchi, a leading boutique type foundry and production service Fontsmith has launched a new campaign named ‘Lost and Foundry’ on behalf of the House of St Barnabas.

Developed by M&C Saatchi London, Fontsmith and Line form Color, Lost and Foundry is a collection of seven typefaces including the historic signs of the fonts of Soho establishments such as Berwick, Cattle & Son, Portland and Marlborough.

All fonts are named accordingly to these places and developed to fund the House of St Barnabas for their significant work with homeless communities in London.

The House of St Barnabas is a charity aiming to break the cycle of homelessness and social exclusion in London. They run a social enterprise, a not-for-profit members’ club, to support those they help back into lasting paid work.

Jason Smith, Fontsmith’s founder and creative director, said:

I once heard a radio DJ saying to look up when you walk around London. That’s exactly what we did for this project. In Soho, you see this mix of architecture and lettering, plaques, neon, and an abundance of weathered signs.

We’ve restored these with the aim of raising awareness of the House of St Barnabas with the hope that the creative community of Soho and beyond purchases the fonts with this worthwhile charity in mind.

Fontsmith from Paul Wyatt on Vimeo.

Sandra Schembri, Chief Encouragement Officer at the House of St Barnabas, said:

‘Lost & Foundry’ is the culmination of a unique partnership between the House, M&C Saatchi and Fontsmith, which taps into Soho’s history, creativity and originality to help us raise vital funds and support more people back into paid work.

According to Fontsmith, each purchase comes with a one month membership to The House and 100% of the proceeds from sales of fonts go directly to the charity to help their essential work.

Here you can review the fonts and learn more about their history as well as the recovery process.

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