whatsapp icon

M&C Saatchi and Fontsmith Launched A Unique Font Collection Using Disappearing Signs Of Soho

Together with M&C Saatchi, a leading boutique type foundry and production service Fontsmith has launched a new campaign named ‘Lost and Foundry’ on behalf of the House of St Barnabas.

Developed by M&C Saatchi London, Fontsmith and Line form Color, Lost and Foundry is a collection of seven typefaces including the historic signs of the fonts of Soho establishments such as Berwick, Cattle & Son, Portland and Marlborough.

All fonts are named accordingly to these places and developed to fund the House of St Barnabas for their significant work with homeless communities in London.

The House of St Barnabas is a charity aiming to break the cycle of homelessness and social exclusion in London. They run a social enterprise, a not-for-profit members’ club, to support those they help back into lasting paid work.

Jason Smith, Fontsmith’s founder and creative director, said:

I once heard a radio DJ saying to look up when you walk around London. That’s exactly what we did for this project. In Soho, you see this mix of architecture and lettering, plaques, neon, and an abundance of weathered signs.

We’ve restored these with the aim of raising awareness of the House of St Barnabas with the hope that the creative community of Soho and beyond purchases the fonts with this worthwhile charity in mind.

Fontsmith from Paul Wyatt on Vimeo.

Sandra Schembri, Chief Encouragement Officer at the House of St Barnabas, said:

‘Lost & Foundry’ is the culmination of a unique partnership between the House, M&C Saatchi and Fontsmith, which taps into Soho’s history, creativity and originality to help us raise vital funds and support more people back into paid work.

According to Fontsmith, each purchase comes with a one month membership to The House and 100% of the proceeds from sales of fonts go directly to the charity to help their essential work.

Here you can review the fonts and learn more about their history as well as the recovery process.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

WORK | Graphic Design

Notifying From The Underwater: Living Coral Is Pantone’s Color Of The Year For 2019

Walking away from the last year’s Ultraviolet and 2016’s Greenery, Pantone ...

WORK | Graphic Design

20 Amazingly Clever Print Ads That Stand Out

20 double-paged print ads that represent the epitome of creativity! It’s ...

WORK | Graphic Design

Check Out Reebok’s #BeMoreHuman Campaign’s Hand-Drawn Typeface

Reebok has launched #BeMoreHuman campaign, which encourages people to be the ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT