Prodikon™, a division of Spring-Fill Gloves™, has created the world’s first disposable custom printed nitrile glove. The creation is a unique marketing tool that combines the need for safety and protection while promoting a brand. With Prodikon, businesses have an effective yet inexpensive tool to broaden brand awareness and messaging.
While Prodikon™ has a distinctive product that can be utilized in a broad range of industries, they realized that they needed help in getting their message to their target audience. That is when they reached out to digital marketing agency, MaxAudience.
Project Overview
Industries that are currently utilizing their disposable nitrile gloves are the Automotive, Beauty & Cosmetics, Camping, Hunting & Fishing, Food & Beverage, Emergency Medical Service, Hardware & Tools, Hotel & Hospitality, Insurance, Retail, Specialty, and Tattoo.
The overall strategy was to incorporate awareness through advertisement campaigns and create an optimized landing page. The goal is to connect with decision-makers in their target audience and then drive them to reach out to Prodikon™ to get more information and convert into leads.
Implementing the Strategy
With their unique product idea in mind, MaxAudience developed landing pages for their product and built out Google & LinkedIn advertising campaigns.
They focused on disruptive ads for Google. They used a highly targeted audience who were likely already purchasing mass latex/nitrile gloves. Then created copy that focused on the value of having a branded experience with their logo on the glove instead of plain gloves.
For LinkedIn, MaxAudience focused on different industries that used disposable gloves like the automobile, car enthusiasts, hair care, food and beverage, tattoo, hunting, & any other industry that would benefit from advertisement in such a unique way.
The Results
Initially, the sales were rather slow because they were in the building of their brand name stage. It was about having people recognize that this product existed. The project began in June and six months later, they have seen a 300% increase in sales.
Mark McIntyre, MaxAudience CEO said:
I love working with great companies like Prodikon, #KeepYourBrandonHand!
About MaxAudience
MaxAudience is a strategic brand and marketing consultancy with online lead generation and conversion at its core.
Written by: 