MaxAudience Created Multi Level Digital Strategy for Ocean Palms Beach Resort

MaxAudience helped Ocean Palms Beach Resort break their year over year revenue record.

The Challenge

Ocean Palms Beach Resort located in Carlsbad offers all the amenities of a full-service resort in the perfect southern California beach town. The resort had high rankings on Trip Advisor and Booking.com by customer testimonials and reviews. Unfortunately, they were still not meeting their revenue goals.

However, Ocean Palms realized that they needed help in attracting new clients to their resort when they approached digital marketing agency, MaxAudience.

Project Overview

The overall strategy that was designed was to focus on SEO, PPC Management, and content marketing to increase brand awareness and ultimately convert prospects to clients. We built a strong strategy that combined SEO, PPC, and content as the foundation for success.

Ads and SEO are the main components of Search Engine Marketing and are a brand’s most valuable tools when running digital marketing campaigns. We used AdWords to get immediate traffic, then added SEO and content marketing to increase their organic search results.

Content is king! The focus was on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Ultimately, to drive profitable customer action whether it was a social post, ad, webpage, blog, or landing page.

Implementing the Strategy

MaxAudience understood that PPC is one of the most popular ways to make a business more visible online. The first step was to determine the most effective set of keywords and targeting them with time-tested SEO methods. Once the keywords, negative keywords, and longtail keywords were put into action, it was time to then audit the landing page. This ensured that once the prospect clicked onto a page, they got information related to their search intent.

One of the best things about paid advertising is that it’s incredibly scalable. The last piece of the implementation was using the metrics to adapt the campaign and maximize results.

Results

By incorporating SEO, PPC and content into the campaign, Ocean Palms saw a substantial increase in revenue.

Barry Blue, the owner of Ocean Palms Beach Resort stated that:

After a year with MaxAudience and getting a better handle on my revenue pacing, I’ve noticed an increase in profits each month. In fact, we broke our all-time record for revenue for January 2020.

MaxAudience was able to capture higher paying customers, larger groups and a higher revenue from each conversion. This means that the ads captured a higher quality audience for them, ultimately increasing their revenue.

Mark McIntyre, MaxAudience CEO said:

The Ocean Palms staff is amazing and staying at the resort is like having your own condo in paradise! Just wow!


About MaxAudience

MaxAudience is a strategic brand and marketing consultancy with online lead generation and conversion at its core.

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