MaxAudience is a web design, brand management and advertising agency in San Diego. We had an interview with Matt Smith, the Co-Founder & CMO of the agency.
He told us about the agency’s building process, and how they overcome the challenges throughout the journey. You can also find his opinions on digital marketing innovations and how to make use of them.
If you are wondering his perspective on the future of digital marketing, read the Q&A Session below.
Q: How has MaxAudience evolved since you started it in 2011? What was your motivation to start a company in the first place?
After building 3 successful organizations, we realized that the most fun was in the building of the campaigns for our clients. The magic behind the creation was what we wanted to create more of, and the more people wanted to do marketing with us after we created theirs.
Q: Which challenges did you face during your journey? How did you overcome them?
The challenge that we faced during the journey is the same challenge we face today. Taking on over 1,000 clients, every single client we help needs to figure out who their best client is. From there we move forward with the client to figure out where their clients are, how to contact them and attain their business and loyalty.
The first two months with a new client are the most challenging and that is what makes it the most fun and rewarding.
Q: In a few words, what are the most important marketing trends that you have observed recently? What would you say will be the next big trend in the digital era?
Brands are becoming aware that Influencer Campaigns only work for some industries and products. Going back to the fundamentals of marketing, email campaigns, paid campaigns are going to be more productive in generating a successful brand. That is the trend that is prevailing.
The next big trend is going to more and more personal interactions. This is brought out through emails that speak to clients and serving the client with what they really want.
Q: For the last 10 years, the MaxAudience team has been designing and managing campaigns for some of the largest brands in the world. How do you ensure that your agency is appealing to so many brands and industries?
We ensure that we are spending time to identify and clearly define the needs for each campaign. We are able to build and measure the key performance of the campaigns.
The world was not built in a day but with patience and good old-fashioned hard work we collaborate with clients to get down to what will effectively make their campaign a success.
Q: What are some useful digital marketing tools and platforms that help you and your team accomplish your everyday goals at MaxAudience?
A few useful marketing tools that can help a business are: designing a website on a WordPress platform Build and using the content engine for SEO. There are social media management platforms such as Hootsuite and NUVI which help systematize your social media and take the guesswork out.
Q: MaxAudience ‘takes mid to large size companies to the next level…’ What things do you ideally want to see in your clients’ brief documents when you have a new project? What should a proper client brief include?
The brief clearly needs to define what they want out of the project. Whether it is to design a new site, convert to a hire rate, SEO results, emails that nurture, social media that drives engagement and loyal fans. We can only succeed in goals if they are clear and measurable.
Q: “Near me” searches are on the rise. What do you think about its importance for digital agencies and what are your tips on ranking for these searches online?
Mobile marketing is driving the “near me” search. It is about the location first to rank nationally you must be ranked locally. A national ranking will never happen if you don’t rank high locally.
Q: How does being a DAN member contribute to MaxAudience’s success?
We love the DAN network as it’s a great clearinghouse for great companies to get great marketing and design partners.
MaxAudience is a strategic brand and marketing consultancy with online lead generation and conversion at its core.