Christopher and Gay Streets’ corner at New York’s Greenwich Village, passersby will see a host of new names for the latter road thanks to Mastercard.
For Pride month, Mastercard has placed on nine street names in an effort to be more inclusive of the LGBTQIA+ community. Titled “Acceptance Street,” rainbow installation is placed as a partnership between Mastercard and New York’s Human Rights Commission, that helped sanction the signs.
Mastercard’s “True Name” project purposes to find a secure, non-invasive way to let people choose names other than their legal ones to appear on credit and debit cards, and it is currently working with the city’s Human Rights Commission to figure out the details.
The brand has introduced a product that the LGBTQIA+ community will likely get more use out of. The company’s True Name card gives transgender and non-binary people the option to use the names they go by on cards without the requirement of a legal name change. According to Mastercard, the company is currently working with partners to create the product as well as a sensitive and private process.
Randall Tucker, Chief Diversity and Inclusion Officer for Mastercard, commented in a statement,
We are allies of the LGBTQIA+ community, which means if we see a need or if this community is not being served in the most inclusive way, we want to be a force for change to help address and alleviate unnecessary pain points. This translates not only for our Mastercard employee community but for our cardholders and the communities in which we operate more broadly. Our vision is that every card should be for everyone.
With their Sonic Brand Identity released this year, True Name is one of the most progressive works in every aspect.