Marketing in 2021 A Perfect Storm of COVID and Cookies

Organization:  Adverity


Online  Online

When: 04/08/2021

Featuring Forrester | Your Guide to Marketing in 2021 and Beyond

Exploring the monumental changes within marketing – what happened over the past 12 months and what marketers should be doing now to future-proof their business.

Guest speaker Tina Moffett, Principal Analyst at Forrester, joins Adverity CEO Alexander Igelsböck and CMO Harriet Durnford-Smith to discuss the enormous impact COVID and cookie deprecation has had on marketing and data analytics, what their recommendations are for measuring performance going forward, and what their predictions are for the next 12 months.

Expert Insights:

  • How COVID & privacy laws have radically changed how marketing operates
  • What marketers should now do to measure performance for the future
  • How marketers can accelerate their data maturity
  • Predictions for 2021 and beyond, with a review of 2020 predictions


Your Guide to Marketing in 2021 and Beyond is organized by Adverity which is a company creating a marketing analytics platform made for data-​driven marketers, helping them to improve performance and ROI.

Don’t miss this great panel and visit the Featuring Forrester| Your Guide to Marketing in 2021 and Beyond website to register free.

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