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How To Manage The Mobile Presence Demand Of Your Customers

When adding another dimension of services to your offerings, such as the opportunity for a mobile presence, things can get a little bit hectic.

Every agency knows this is a necessity, but not all are prepared to handle all that is entailed, namely the large amount of interest that you will likely face.

When demand is high, establishing a seamless routine with some strategic elements allowing your time and efforts to be multi purposeful is key to staying on top of your game.

Choose a set of tools and stick with it

First and foremost, what will be your preferred method of developing your clients’ apps? Do you have the time and resources to code each and every app from scratch? Even if you are a highly skilled developer, using a tool such as an app builder can be a huge asset, allowing you to skip over the most time consuming basis of the app and get straight to the good stuff-customization.

Take the time to explore many platforms, taking note of each one’s strengths and ability to cover the highest proportion of what your customers want. Chances are, you will not find one tool that is able to meet every desire each of your clients has in itself, but with an open mind and some flexibility on your end, you can probably come pretty close.

A few things to consider when making your choice:

● Does the app builder provide most of the features I need?
● Does the app builder offer a good range of design options? How is the UX?
● If the platform doesn’t have everything I need by default, does it offer the possibility for me to build on?
● Does the app builder offer exit flexibility in the event that I want to switch platforms, or am I locked into their service once I commit?
● Does the app builder offer comprehensive training and support so I know I’m using the tool to its potential?

Even though app builders capitalize on the “no coding skills needed” point, they are still a technical tool with a learning curve, requiring a small time investment. That being said, if you thoroughly test each tool and discuss your exact needs with the team before committing to one, you can avoid losing time that results from jumping around from platform to platform.

Once you’re settled with an app builder, you can expand your set of tools even more by familiarizing yourself with various advertising networks, beacon providers, analytics platforms, CRM systems, etc.


Reusable content

Chances are, you’ll find a few key industries in which you’re more comfortable and qualified to be catering to than others. If this is the case, you’ll most likely see many similarities in preferences and repeats in demand as to what your client is looking for in an app.

Taking the time to create a set of high quality templates for different groups of customers will be a big time saver, as well as a great piece of go-to sales material when presenting clients with themes and designs that have been proven to work best in their industry.

This is not to say that every restaurant or church app you create should be identical. You should still customize and modify each app to give it a unique experience that sets it apart from others, but it’s undeniable that some aspects of mobile design just work better for certain industries than others.

Looking for an app builder that allows you to save themes and designs, or even duplicate apps is an easy way to grow your collection of industry-specific templates.

Let your customers get involved

Depending on the level of knowledge and skill of your customers, they may be a great asset to you and the success of their app. Allowing them to get involved with some aspects of the creation of the app is one of the best ways to ensure that they are satisfied with the end result, without having to go back and forth multiple times.

Once the app is up and running, it’s especially useful for them to have some back-end access in order to take quick actions without having to go through you first. Here are a few elements you may consider offering them contribution rights to:

● Allowing them to adjust colors, fonts, and other basic design elements
● Adding in their content (social media accounts, uploading photos, articles, etc.)
● Managing their user database
● Managing content that users submit through the app
● Sending push notifications
● Viewing statistics and analytical data about their users and app usage


The bottom line is, saving time and resources doesn’t have to mean cutting quality.

There are many tools and resources available – some obvious but many overlooked – to help you in managing the needs of your clients, and ultimately supply them with an optimal mobile presence.

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