Major Tom Shares Their Marketing Workshop Templates Called Moonshot Thinking And Time Warp

Major Tom emphasizes two marketing workshop activities which are Moonshot Thinking and Time Warp. You can use their templates to conduct in-house to facilitate this type of strategic thinking.

Moonshot Thinking

Moonshot thinking is an activity that challenges the current way of thinking and opens the minds to the what-ifs in the world.

The purpose of moonshot thinking in the context of a business is to help an organization keep its eyes on the horizon and prepare itself as much as possible for the future. By encouraging an “anything is possible” mentality, it frames problems as solvable challenges. Therefore, it’s not only a very useful and fun exercise for any team thinking strategically, but also a great opportunity to brainstorm potential growth opportunities.

Although moonshot thinking is something that you can do on your own, it is far more productive to do as a team activity, leveraging the diversity of viewpoints a group can bring together.


Here is Major Tom’s favorite framework prepared by Young Entrepreneur Council:

  • Zoom out: Try to visualize the bigger picture when it comes to your business.
  • Change the picture: Push the boundaries of your imagination and imagine a future where anything is possible.
  • Submerge yourself: Imagine how your business has adapted to survive in this new world.
  • Paving the way to success: By reverse-engineering the ideas and radical solutions formed during the exercise.

Time Warp

This activity is a great way to anticipate future opportunities to keep your business ahead of the curve. Time Warp, for marketing purposes, involves taking an aspect of marketing as it is today, combines it with an emerging technology and then projects the predicted outcome.

If you’re curious about what technological innovations are coming around the corner hereare a few tips:

  • Biometrics for security
  • 5G network becoming readily available
  • Blockchain, not just for currency, but for anything with transactional security

To learn more detailed information about these two marketing workshop activities, Major Tom has served a more inclusive source.

news | Marketing Resources

The Largest Survey Of UK Independent Agency Owners Benchpress 2021 Is Launched

BenchPress 2021 is live! The ones who know what it is ...

news | Agency Life

DMT Records Highest Monthly Turnover During Lockdown

DMT has again recorded their highest monthly turnover to date during ...

news | Agency Life

The SEO Works Signals Digital Growth With 12 New Hires

Award-winning digital agency, The SEO Works, has recruited 12 new team ...

Why Top Agencies are Ditching

The old agency model is out of date. Learn what innovative agencies are doing to stay ahead.

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.