On July 29, Major Tom and Amazon are having an insightful discussion on the major shifts impacting Amazon in 2020 and beyond. They will provide actionable insights to help you bring your eCommerce strategies to the next level.
COVID-19 has been one of the largest disruptions to consumer retail spending patterns. U.S. eCommerce sales growth is expected to surge to 18% this year, the highest on record since 2008.
In this pandemic economy, consumers will further gravitate towards trusted and reliable retailers that provide great selection, fast checkouts, and reliable shipping. As a result, Amazon will maintain its first position of retail eCommerce sales share, far surpassing Walmart, eBay, and other marketplaces along the way. Within this fast-changing eCommerce landscape, advertisers must adapt or will become irrelevant as a result.
In this webinar, you can learn how to rethink and refresh your Amazon strategy for a new world and new year. As an added bonus, attendees will receive a discount code for a free Amazon Seller Account Health Check.
Not sure if you can make it? Sign up anyway — Major Tom will send you the recording and slides after the event.
What You Will Learn
- How to perform an Amazon Account Health Check Up
- How to develop a full funnel advertising strategy on Amazon
- How to do an audit of your product listings using best practices
- How to unify your advertising measurement with Amazon attribution
Date: Wednesday, July 29
Time: 3:30pm EST / 12:30pm PST
Devyn Bauman, Senior Paid Media Strategist at Major Tom
Devyn is a Senior Paid Media Strategist at Major Tom and leads the strategy and account management of the Amazon department. With 5 years of industry experience, her focus has been predominantly in the eCommerce sector. Her diverse skill set is focused on media buying, helping retailers translate inspiring ideas into data-driven results.
Danielle Wolfe, Senior Marketing Program Manager at Amazon
Danielle Wolfe is a Senior Marketing Program Manager, with 7+ years in the advertising industry. Currently, she is focused on the strategic growth of Amazon’s suite of advertising measurement solutions. In previous roles at Amazon, she worked as an Account Manager and Campaign Manager, handling endemic advertising solutions across Amazon O&O properties for Fortune 500 CPG companies.
Prior to joining Amazon, she managed television and digital media strategy at Dentsu Aegis Network. Danielle is a proud alum of the University of Wisconsin-Madison and a hopeless New York sports fan. Outside of work, she can be found trying new foods, scouring Netflix for the latest shows, and spending time with her Goldendoodle, Chewbacca.
About Major Tom
Major Tom is a full-service digital agency that’s been purpose-built to help organizations thrive in an increasingly complex landscape.