Magnani Helped AAP To Increase The Value Of The Member Experience

The American Academy of Pediatrics is an association for pediatricians, based in Itasca, Illinois. The way they showed the content on their sites was not appealing to the physicians. Hereby, Magnani enhanced their sites for a better member journey.

The Challenge

While physicians valued AAP content, they increasingly questioned the value of membership itself. Further, members reported it was easier to find AAP guidelines and journal content through third-party providers than through AAP sites.

magnani-enhanced-sites-of-aap-1

The Insight

In a connected world, improved access isn’t added-value, it’s table stakes. Time-starved physicians wanted content that was not only accessible, but manageable and sharable.

magnani-and-american-academy-of-pediatrics-1

The Solution

Magnani created a member portal prototype that consolidated search and access to more than 130 AAP journals and publications web properties as well as PubMed, JAMA and the CDC databases. Plus, the portal proactively curated and presented personalized content from the ongoing stream of journals, publications guidelines, daily.

magnani-in-collaboration-with-american-academy-of-pediatrics-1

The Results

magnani-collaborated-with-american-academy-of-pediatrics-1


About Magnani

Magnani is an experience design and strategy firm. Crafting digital experiences and brands people love at the intersection of human-centered design and business strategy.

WORK | Case Studies

Globally Scalable Loyalty Platform for Just Eat Takeaway.com

INFO was selected as the first partner to helpTakeaway.com realize the ...

WORK | Case Studies

Mobileye Engaged Ruckus for Complete Design of the CES 2020

For the fifth year running, Mobileye engaged Ruckus for complete design, ...

WORK | Case Studies

KOTA Designed and Developed an Industry-Leading Platform for SuperYachtsMonaco

SuperYachtsMonaco approached KOTA to design and develop a new, industry-leading platform ...


Create, grow and build your clients’ businesses with Wix

Learn how becoming a Wix Partner can benefit not only your business, but your clients’, too.
Learn More ➜
close-link

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT