Magnani Helped AAP To Increase The Value Of The Member Experience

The American Academy of Pediatrics is an association for pediatricians, based in Itasca, Illinois. The way they showed the content on their sites was not appealing to the physicians. Hereby, Magnani enhanced their sites for a better member journey.

The Challenge

While physicians valued AAP content, they increasingly questioned the value of membership itself. Further, members reported it was easier to find AAP guidelines and journal content through third-party providers than through AAP sites.

magnani-enhanced-sites-of-aap-1

The Insight

In a connected world, improved access isn’t added-value, it’s table stakes. Time-starved physicians wanted content that was not only accessible, but manageable and sharable.

magnani-and-american-academy-of-pediatrics-1

The Solution

Magnani created a member portal prototype that consolidated search and access to more than 130 AAP journals and publications web properties as well as PubMed, JAMA and the CDC databases. Plus, the portal proactively curated and presented personalized content from the ongoing stream of journals, publications guidelines, daily.

magnani-in-collaboration-with-american-academy-of-pediatrics-1

The Results

magnani-collaborated-with-american-academy-of-pediatrics-1


About Magnani

Magnani is an experience design and strategy firm. Crafting digital experiences and brands people love at the intersection of human-centered design and business strategy.

WORK | Case Studies

Propeller Supports Their Clients’ Contributions to Sustainability

Propeller is proud to be partnering with brands who are not ...

WORK | Digital Ad Campaigns

Inspirational Earth Day Marketing Campaigns and Ideas

Earth Day is the day to appreciate what Mother Earth has ...

WORK | Case Studies

KOTA Helped ContractPodAi Establish a Refreshed Online Presence

KOTA partnered with ContractPodAi to help educate the legal sector on ...

eBook: Psychological principals of high-converting websites

Increase conversion rates by as much as 266% by applying psychology to your clients' sites.
Get Free Article➜
close-link

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT