Schoolhouse came to Mad Fish Digital to improve the reach and return on investment of their digital ads.
While they have an exceptional reputation in the community with 12 years of social credibility and brand awareness, they weren’t seeing the returns they were looking for. Over the past four years, Mad Fish Digital has worked in partnership with their digital marketing and eCommerce team to expand the reach and reputation of the brand across the web. Throughout their work, Mad Fish Digital has consistently exceeded expectations, meeting annual revenue goals months ahead of schedule. Learn more about how they did it below.
- 4,531% ROAS on Google & Facebook YOY
- 67% Increase in revenue YOY
- 83% Increase in transactions YOY
- Google Search Ads
- Social Advertising
- Google Shopping Feed
Schoolhouse partnered with Mad Fish Digital to implement a comprehensive paid media strategy for their eCommerce website. While their exceptional reputation speaks for itself, their social credibility and brand awareness on its own was not providing the online results they wanted. Mad Fish developed and optimized brand awareness, transactional and remarketing campaigns that continue delivering double-digit increases in annual revenue from digital channels years later.
Mad Fish Digital’s Approach
Mad Fish Digital set the stage for a successful digital advertising strategy by auditing their existing social channels and search campaigns as well as learning about their customers and their engagement with Schoolhouse products. Mad Fish Digital set audacious goals that included increasing new customer revenue through comprehensive social advertising campaigns, optimizing AdWords campaigns for improved Return on Ad Spend (ROAS) of 4,531% on Google & Facebook YOY. In addition, despite the pandemic, Mad Fish Digital was able to help increasing overall revenue by 83% YOY on their campaigns.
Armed with the data and their goals Mad Fish Digital set out to help Schoolhouse convert passionate fanbase into customers with carefully curated and specifically targeted digital advertising.
Mad Fish Digital’s goals were achieved through comprehensive paid social campaigns on Facebook, Instagram, and Pinterest. They also optimized Schoolhouse’s shopping campaigns for better performance. Finally, they reduced cart abandonment through better remarketing to help close the sales funnel.
About Mad Fish Digital
Mad Fish Digital is a mission-driven marketing agency that provide’s elevated experiences for employees, clients & customers through content, design, paid media & SEO.