Award-winning, Amsterdam-based independent magazine MacGuffin has teamed up with Edenspiekermann to expand the magazine’s community and reach a wider audience through a distinctive digital experience and smart content strategy.
MacGuffin chose Edenspiekermann as their partner to drive growth due to their combination of technical strength and decisive ingenuity, which fits perfectly with the magazine’s surprising and outspoken style.
Kirsten Algera, MacGuffin’s Editor-in-Chief says,
We hope–quite ambitiously–that a good magazine is not aimed at certain readers, but defines a new readership. We’re excited to work with Edenspiekermann to reach this audience.
Edenspiekermann, too, looks forward to working with MacGuffin. The Digital Design Director, Ronnie Besseling at the agency says,
I believe MacGuffin has the potential to become the next iconic art magazine. With our international experience in digital publishing, we can’t wait to contribute to that dream.
MacGuffin is a design & crafts magazine founded by Kirsten Algera and Ernst van der Hoeven and released biannually. Each edition focuses on the extraordinary life of an ordinary, often anonymously designed object by exploring the stories it generates. The magazine has been praised for it’s distinct style and offering intelligent content in a surprising new way. In 2016, MacGuffin was chosen as Stack Magazine of the Year.
Edenspiekermann is a design and creative agency with offices in Amsterdam, Berlin, Los Angeles and Singapore. More than 115 people from 22 countries create digital products, brands, and experiences that bring people and brands together.