The ride-hailing service’s first debutant outside the US will be in Toronto, Canada.
It’s officially announced today that Californian ride-sharing service Lyft will grow its market beyond US by first starting in Canada.
Residents in the greater Toronto area – which is close to Hamilton, will be able to hail rides from five different service options. The cities will include all the services that the company has, such as Lyft Plus, Lyft Lux, Lyft Premiere, and Lyft Lux SUV rides and as usual, the regular Lyft’s can take up to four passengers.
The company is also eager to hire potential drivers ahead of the roll-out session of the service, however the rates and payouts to drivers are not yet announced.
Inevitably, there will be some struggles because of the competitors in Toronto. Uber already has a presence in the region and has been operating in the city since 5 years. However, the company will likely have a good opportunity of becoming a strong competitor. Because, the Co-Founder of the company John Zimmer explained to a Toronto-based source that 50,000 Torontonians already have the Lyft mobile app on their phone, despite the lack of availability in the country.
Last year, Toronto city council introduced rules to permit the service to run legally.
According to the official blog post, Lyft says,
We’ve been looking forward to taking our brand of ridesharing international for some time, and we’re super pumped to share this with our close friends up north.
Lyft will be around to help ring in the holidays, so if you’re in Toronto, just tap to request — ’cause for the first time in TO, we’ve got your ride.
The Silicon-valley venture has expanded to cover around 94% of US residents this year. 60% of them are up from around the beginning of the year with a bunch of new markets added across the country.
Lyft is one of the highest rising business among its competitors and it’s also beyond wise to launch in a new region during the holidays. A powerful tactic for running the business internationally, soon!