Loewe, the LVMH-owned Spanish luxury brand offers the surreal aspect of Christmas.
To launch Loewe’s new range of ready-to-wear and accessories collection, LVMH digitally filmed the 60-second short campaign, named ‘An Otter’s Tale’. The campaign is directed by Nina Gantz of Blinkink, who crafts animation with puppetry to bring whimsical creatures alive. The work is inspired by William De Morgan, the British Arts and Craft Ceramicist.
It opens with live-action: a model holding a Puzzle bag, crossing an orient-styled Moroccan room. Suddenly, from the centered-pool, an animated otter appears and leaps through a hole in a tapestry and jumps into another world. The following scenes feature a collection of half-human, half-fantasy creatures and also an animated dodo at the point of its extinction.
Finally, the otter leads the action back to live-action reality by appearing from a De Morgan-style ceramic vase – on which it features, along with the dodo, as an illustration on the side – then worn as an Otter bag by a woman dressed all dressed up in Loewe.
Jonathan Anderson, Loewe’s Creative Director said,
This campaign defies all Christmas clichés. William De Morgan was the main inspiration for the new collection and his work lent itself very well as a starting point for a darkly strange and fun film which epitomizes the collection.
Nina Gantz in a statement also said,
The brief from Loewe was to create a film that brings the world of William De Morgan to life. It was an amazing world to dive into! We were also very happy to have a real puppet genius, Josie Corben, who worked on films such as ‘Isle of Dogs’ and ‘Frankenweenie,’ join us in this beautiful endeavor.
The animation tale is running in cinemas, digital, social media and served as out-of-home. And of course as a holiday ad, it’s also considered as out-of-ordinary-Christmas.