Luminary’s Rebranding Makes The Shortlist At The Melbourne Design Awards

Rebrand of Luminary was entered into the Melbourne Design Awards by the Melbourne based branding agency Seesaw, and it’s made the shortlist.

Recently, the digital agency “Get Started” has marked its 20th year of operation with a new agency name – Luminary. Collaborating with the branding agency Seesaw, the united team embarked on an intense 18-month strategic rebranding process which resulted in Get Started emerging as Luminary in July 2018.

Luminary summarized their branding process in a nutshell:

We’re bright. We’re talented. We are the beautiful nerds who love the way digital can solve real, human problems. We care deeply about our team, our clients and the experiences we create.

We strive to listen, understand, and deliver. Over two decades, we have evolved dramatically as an organisation – in what we offer, who we work with and how we do what we do. Our ‘why’ though, hasn’t changed: To work with awesome people to create awesome stuff for awesome clients. I mean really, who wouldn’t want to do that?

But Get Started, as a name, didn’t represent who we are today. It did when we began. And it did for a long time. But we evolved. We learned to harness the Force and our name couldn’t keep up.

So it’s time. Time for a change. Time for a name that represents who we are today, and will be tomorrow.

We’ve taken inspiration from our commitment to bringing together the brightest minds we can muster. True experts in their field. Who loves making other people stand out.

Also, in the video below, Luminary’s team explains why they rebranded and why did they choose the name:

We wish our member agency Luminary continuous success with their new brand identity.

About Luminary

Luminary has been creating award-winning digital experiences since 1999. They specialise in large-scale projects implemented with Kentico, Episerver, Sitecore & Umbraco.