Love at First Lease: KRFTWRK Developed a Successful Growth Strategy for Singlekey

KRFTWRK worked to create as many soft goals as possible by setting up a rich resource center full of downloadable content, reports, and templates that could be remarketed on Google, Facebook, Instagram, and LinkedIn.

The Challenge

When KRFTWRK started working with SingleKey, they were a small team looking to compete with the big names in the industry. That was 4 years ago. Today, they are starting to dominate the competitive landscape and become a household name for landlords. They have just secured another round of investment and are looking to keep the upwards momentum going.

The Solution

Singlekey’s growth strategy was entirely focused on lead generation and conversion rate optimization.

Over the years, SingleKey’s product portfolio has also grown significantly. KRFTWRK assisted with product launch strategies across paid, social, email, and content on the website.

Most recently, they have started exploring influencer marketing with micro-influencers in the property management and landlord space and have seen strong results.


  • Website + Branding
  • Outbound Advertising
  • Email Marketing
  • Content Marketing
  • Lead Magnets
  • Conversion Optimization

The Result

  • +1509% increase in Monthly Report Purchases
  • +219% Increase in Sessions
  • +133% Increase in Conversion Rate
  • -50% Decrease in Cost per Acquisition through Paid Channels

SingleKey is a rent-management company that helps landlords find the right tenant and manage risks that come with renting. SingleKey offers background checks, and rent guarantee services for landlords, and they are Canada’s first free Rent Collection provider. Its mission is to remove the common headaches that come with renting.


KRFTWRK is a full-service product design and digital marketing agency focused on delivering high-quality design prototypes & marketing processes for tech, startup and SaaS.