Long tail SEO is a technique of targeting highly specific niche search terms or long-tail keywords, that usually consist of 3+ words and are much easier to rank for it’s low competition.
Long tail SEO is a lesser-known, yet incredibly powerful technique for building up organic search traffic for your business. Many people run for the top keywords and the words that first come to their minds. In the real world of SEO, numerous studies suggest that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers, as compared to “top” keywords.
There is a market for virtually every product. In some cases, however, this market is really small. What we call a niche market. Use a long-tail strategy to make your website more relevant to a more specific audience.
Repeat this strategy with a long-tail of keywords for every product that you want to promote. Make sure you include not only you top keywords, but also a long-tale of generic keywords for a long-tale marketing strategy for each specific products. Make sure to analyze the website report and see how a long tale of new keywords start to appear. Study the report well.
For example, Amazon.com, the #1 shopping site in the world, generates great revenues on books thanks to long-tail product descriptions. If you are looking for the latest Harry Potter book, there are many places were you can find it online and in brick and mortar store.
When you want a specific book of a not so popular author, or if you are looking for information for a specific topic, then Amazon will be your best option. Amazon will sell a few of these specific books, but will sell thousands of books in a long-tail strategy.
A regular web search for the keyword “red clock” will not get you anywhere, instead a user will start to narrow down their search by adding relevant words to the search.
The user will start trying out with more specific terms such as “top men’s red pants on sale”, and with the right long-tale strategy you can see that you will start selling red pants that you thought you should not advertise them because they are not in the front page of your website. If inventory is not a problem, you can build an extensive list of long-tale keywords for all your products.
How do I Identify a Good Long-Tail Keyword?
Step 1. If you don’t know where to start, most probably your competitor has been using long-tail keywords already, which makes your job a little easier. Start by check out the keywords your competitor has targeted. You can find them in the meta tags in the source code, from keyword density checking tools, or from a general scan of the content of a website of your competitors.
Step 2. Once you have identified potential long-tail keywords, you need to find out the search volume for each keyword. This is important because you will need to focus on the search terms that are relevant.
Step 3. Not all long-tail keywords with decent search volume and competition numbers attached to them can be used to generate high-quality, lengthy, and informative content. Some of these are going to be intensely specific — which is to say, content that focuses on this topic would form the basis of no more than a single blog post. You’ll have to be creative here too, and devise keyword sets that can be merged and used together in order to be productively targeted in your content.
Step 4. Long-tail keywords are often grammatically / syntactically incorrect. Try to think of how a person will search, instead of the technically correct word.
Step 5. If there is a long tail keyword that you really want to rank for, but it doesn’t make sense when used in its form in a sentence, you need to get crafty. Creating a sentence (or a few) incorporating some variation on the long tail will help you to rank – while keeping your content readable. If your content doesn’t make sense, those who come to your page, won’t stick around long.