When you think of search engine optimization (SEO) in Singapore, what comes to mind? Perhaps it is the plethora of digital marketing strategies or the high number of keywords that you can use for your campaign. Both of these answers are true, but have you heard of local SEO yet?
Local SEO is one of the most vital yet overlooked aspects of digital marketing. It can help both large enterprises and small businesses, but it is especially valuable for the latter. With an excellent local SEO campaign, you can scan your vicinity and look for potential customers based on proximity to your location.
No doubt that local SEO is one of the best SEO packages in Singapore, but how come? Why is local SEO essential for startups and small businesses?
Everything You Need to Know About Local SEO
The primary goal of SEO is to increase your online rankings and drive traffic to your website. The same goes for local SEO, except that the methods of doing so are quite different.
With local SEO, your objective is to promote your business online by improving its web visibility on location-based searches. The fundamentals of basic SEO remain the same; the only difference is that you are targeting keywords and searches based on proximity. In doing so, you can attract consumers who are searching for establishments or products near them.
Many small businesses dominate local markets in Singapore. For that reason, local SEO is perfect for such establishments that wish to gain traction and improve SEO rankings. Whether you need to get exposure or expand your reach, local SEO is an ideal digital marketing strategy.
However, what makes it so important? Why is local SEO such an excellent way to increase your customer base?
The Importance of Local SEO
Ever wondered how many brick-and-mortar establishments are capable of competing with countless other businesses? One of the main reasons why they remain successful is due to local SEO.
Local SEO is vital for physical stores because it helps them expand their business to people within proximity. Considering how 30% of mobile searches are related to locations, it is an excellent idea to optimize your website for local SEO. Potential customers near your area can search for your business on search engines, which makes it all the more reason to conduct a local SEO campaign.
Also, from 2017 to 2019, mobile queries such as “where to buy” and “near me” have grown to over 200%. These numbers are proof that local SEO is becoming more crucial than ever.
Not to mention, with COVID-19 still present in Singapore, more consumers are looking for stores near their location. Perhaps you could provide your local customers with convenience by showing up on their search results pages if they are searching for services or goods related to your business.
4 Benefits of Local SEO
When you’re working on improving your SEO rankings, remember to include local SEO as well. Optimizing your local SEO will do wonders for your brick-and-mortar business, even more so if you conduct a few other digital marketing strategies in the mix.
Search engines like Google will pay attention to websites and online stores with exceptional local SEO rankings, so remember to focus on location-based searches to reach the right audience. If you manage an eCommerce business, then it is even better to conduct a local SEO. Doing so will help your website reach customers near your location, making it easier for you to deliver their goods.
What are the benefits of local SEO, anyway?
1. Increase Your Customer Base
Out of the many SEO packages in Singapore, local SEO might be the most cost-effective and reward marketing strategy. You have the potential to attract many local customers for minimal cost. With a well-optimized website for local SEO, potential customers within proximity can reach your business online.
Also, you have better chances of gaining loyalty from local customers compared to those far away from your location. Rank high on local search engines, and you could attract loyal customers who could provide you with a significant return on investment.
2. Improve Your Web Visibility
Since the fundamentals of basic SEO and local SEO are the same, focusing on both aspects of your SEO campaign will pretty much benefit your web visibility as a whole. With that said, there is almost no reason why you should avoid optimizing your website for local SEO since you can get the best of both worlds.
Improving your local SEO ranking will not just help users look for your business on search engines, but it will also enhance your online presence overall. Doing so might even help your business get ahead of bigger competitors in your industry.
3. Enhance Your Visibility on Google Maps
Optimizing your website for local SEO can also improve your visibility on Google Maps, which is helpful for customers looking for your business on Google. That way, your customers can find your business on Google Maps immediately.
With that said, to enhance your visibility on Google Maps, you should consider creating a Google My Business (GMB) profile. Doing so will let your present a few essential details about your business, such as your website, contact information, and location. As a result, you can boost your local SEO and optimize your visibility on Google Maps.
4. Establish Credibility
We live in a world where fake news is rampant, and dishonesty is almost a part of the norm. For that reason, establishing credibility is more important than ever. You need to earn your customers’ trust and build your reputation. Fortunately, local SEO is one of the simplest ways to establish credibility and authority online.
With a higher local SEO ranking, you can get more customers to send feedback, helping you maintain transparency as a result.
The importance of local SEO is widespread in the digital marketing industry. You could even outsource your local SEO services in Singapore. However, if you decide to do so, consider working with an SEO agency in Singapore that can help you out.