This one comes to the search engine fanatics who are quite much in number recently. Due to Google Chrome’s 10th anniversary, the company aired a fun spot and bring our browsing habits to the table.
Almost since day one, Google Chrome is one of the most powerful web browser and gets ahead of the game. Therefore, to celebrate the quintessential browser’s anniversary, the company has partnered with Vice’s creative agency Virtue, and created the “Don’t Be a Browser” campaign, encouraging users to utilize Chrome as a bouncing point for experiencing real life.
“Don’t Be a Browser” features a veritable carousel of our life moments and features comical scenes with Chrome’s help. The 60-second spot showcases our relationship with the internet over the past decade, which has gone from just a spare time activity to an essential part of the daily life.
Each scene illustrates just how much Google Chrome has been integrated into our lives, between scheduling meetings and helping us manage our homes. Most of the quick shots are not of someone parked at their computer, but of people cruising the world as they typically do, such as taking gym classes and going on dating. Plus, the spot is scored with the 1983 tune, ‘Din Da Da’ by George Kranz.
“Do more with Chrome” is the tagline of the campaign. That’s why the advert works so well because of the purpose to replace real life and make it easier to manage and seek experiences that are just waiting for us rather than just being a computer feature… or, you know, a browser.
Virtue’s Chief Creative Officer, Cameron Farrelly commented,
For 10 years Chrome has been the window to the world’s information and an enabler of doing. ‘Don’t Be a Browser’ is a tribute to all the different ways people are doing, being, giving, making, fixing, building, chasing, challenging, learning and discovering with the power of Chrome behind them.
Chrome is the window for all our interests and the campaign is a tribute to all the different ways users are functioning and discovering the world with the browser.