Pick of the week! Created by adam&eveDDB, John Lewis and Waitrose’s ‘Bohemian Rhapsody’ is full of heart and creativity.
John Lewis and the UK-based supermarket company Waitrose filmed an epic ad to their marketing schedule. This time, there are no cute animals such as the previous ads but this one puts on an epic cover of “Bohemian Rhapsody” with impressive production design for a grade school concert.
The spot is created by adam&eveDDB, which promotes the company’s new business model as partnership, which includes the other brand Waitrose. While giving this message, the tagline for the spot is: “When you’re part of it, you put your heart into it.”
Craig Inglis, Customer Director for John Lewis & Partners said,
Our customers tell us time and again that they love the exceptional service delivered by our partners and that that’s what makes us special in their eyes. This change to our identity puts our partners right at the heart of our brands and reinforces that difference.
The advert is part of a wider marketing campaign that uses the tagline “For Us, It’s Personal” and highlights the skills and stories of 100+ real-life business partners. Partners will also feature in food, fashion, and home product films and will also air on the brands’ social channels. The social media of the spot will use the #wearepartners hashtag.
The spot is aired as TVC and in cinemas and launched on last week. This is the first joint spot by both John Lewis and Waitrose brands and is part of a campaign introducing new visual identities for John Lewis & Partners and Waitrose & Partners, created by the design agency Pentagram.
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