Linkedin’s advertising revenue reached $153 million in the fourth quarter of 2014, a 56% increase over the same time the year prior, the company said Thursday.
According to adage.com; advertising, which Linkedin calls “marketing solutions” comprised 24% of its total revenue compared with 22% in the fourth quarter of 2013.
Full-year advertising revenue in 2014 was $454.5 million, up 46% from the prior year.
Linkedin’s content-marketing product “sponsored updates”, which allows advertisers to place their blog posts on Linkedin users home pages, fueled the increase.
Content marketing is now one-third of total advertising revenue. There were about 5,000 advertisers on Linkedin during the fourth quarter, the company said.
The number of Linkedin users grew 25% during the fourth quarter and now number 347 million.
One of the biggest news around Linkedin’s advertising is that the company is planning to roll out a new slate of marketing-solutions products around Bizo, which it acquired for $175 million last July.
Linkedin executives said,
On the heels of our success on sponsored content and native advertising… Our marketing solutions partners will be able to nurture prospects on Linkedin, off Linkedin and in both mobile and desktop.
Linkedin’s revenue was $2.2 billion for 2014, good for a 45% increase.