Creating a witty campaign including “the Hovering Art Director” figure, Adobe Stock has been promoted by Lewis and ACHTUNG! McGarryBowen at the Digital Communication Awards.
The work has been awarded in the Online Competition category at the Digital Communication Awards, hosted by Quadriga University of Applied Sciences.
Have you heard about “the Hovering Art Director”?
The figure would be strongly familiar to every designer or creative person who would possibly went through this experience during their career path.
“He is a creative visionary, the man you can count on for advice, even if you didn’t ask for it!”
Defining the character on their website and kindly presenting designers a solution for this figure, Adobe promises its users that “inspiration is always close by with the talking Hovering Art Director action figure.”
The winners of the competition have been announced at the Awards Show in Berlin on 29 September 2017 and the list has been published on Digital Communication Awards’ website.
Which award programs do you consider for your agency this year?
If you’re aware of the importance of winning awards, and would like to explore the possibilities, have a look at the Best Digital Agency Awards for consideration in 2018.