Leveraging E-A-T For SEO Success: Path Interactive’s SEO Director Lily Ray Talked At BrightonSEO

This year, Path Interactive’s SEO Director Lily Ray gave a talk about “Leveraging EAT for SEO Success” at Brighton SEO. In the session, she covered practical strategies for improving your website’s expertise, authoritativeness, and trustworthiness – all essential strategies for modern SEO.

If you couldn’t make it to Lily’s BrightonSEO presentation, Path Interactive, a leading search marketing agency in New York City, has shared the presentation slides with their audience to help them overcoming E-A-T challenges.

What is more, you can also find the live recording of her talk on how to leverage E-A-T principles shared by BrightonSEO below.

In the past year, EAT has taken the SEO world by storm. After Google’s August 1st update and the many aftershocks that came after it, many SEOs who saw huge performance declines have scrambled to learn what Google means by EAT and YMYL, and how to apply those learnings to their own marketing strategies.

This session offers practical tips you can use to implement EAT tactics to your own SEO campaigns, regardless of vertical. You can see what the data says about which tactics related to EAT are driving SEO performance in a post August-1st world.


Moreover, you can also learn about the extent to which EAT components appear to be tied into Google’s current algorithm, and which elements are still only aspirational ideas we should consider for future SEO success.

See what Google has said about EAT outside of what’s included in the Search Quality Guidelines, and Google’s own suggestions for success with maintaining and improving credibility and trust. Gain a philosophical understanding of why EAT is so important not only for Google but also for your own visitors, and prepare your sites to be able to evolve along with Google, as its definition for what “quality” means also evolves over time.

The session covers practical tips webmasters and SEOs can use to reduce low-quality elements on their sites and increase the perceived expertise, authoritativeness and trustworthiness of their content.

If you’re looking for more personalized help navigating recent drops in your website traffic, reach out to Path Interactive, one of the top SEO companies in the USA. The team full of dedicated SEO specialists would be happy to help to guide you through your next steps for getting back on Google’s good side.

About Path Interactive

Path Interactive is a NYC digital marketing agency providing ROI-focused SEO, paid search, social and digital media campaigns for national, regional & local businesses.

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