Lead Generation Soars for Event Center

Event Center (Driftwood) approached digital marketing agency BriteIdea Marketing to increase quality lead generation as well as schedule more tours and book more events.

Challenge

A less than year-old event center with the high competition was in the area. They had limited in-house resources to execute effective lead generation strategies through digital advertising. They relied heavily on WeddingWire and The Knot which yielded little to no conversions with a high cost-per-acquisition. As a result, they were booked less than 10 events in 2019.

Goals

They aimed to increase quality lead generation, schedule more tours and book more events.

Strategy

BriteIdea Marketing created a consistent content strategy for social media to increase brand awareness and reputation. What’s more, they implemented an aggressive lead generation strategy utilizing Google, Facebook and Instagram advertising.

consistent-content-strategy-from-briteidea

Results

Search + Display Advertising

  • 432% increase in web traffic
  • 160% increase in lead generated

Social Advertising

  • 81% increase in web traffic
  • 680% increase in lead generation

Overall Business

  • Averaging 60 leads per month
  • Averaging 24-32 tours per month
  • Averaging 6 event bookings per month

About BriteIdea Marketing

BriteIdea Marketing Group is a full-service digital marketing agency located in Austin. They develop campaigns & marketing initiatives catered specifically to your goals.

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