Lead Generation Soars for Event Center

Event Center (Driftwood) approached digital marketing agency BriteIdea Marketing to increase quality lead generation as well as schedule more tours and book more events.


A less than year-old event center with the high competition was in the area. They had limited in-house resources to execute effective lead generation strategies through digital advertising. They relied heavily on WeddingWire and The Knot which yielded little to no conversions with a high cost-per-acquisition. As a result, they were booked less than 10 events in 2019.


They aimed to increase quality lead generation, schedule more tours and book more events.


BriteIdea Marketing created a consistent content strategy for social media to increase brand awareness and reputation. What’s more, they implemented an aggressive lead generation strategy utilizing Google, Facebook and Instagram advertising.



Search + Display Advertising

  • 432% increase in web traffic
  • 160% increase in lead generated

Social Advertising

  • 81% increase in web traffic
  • 680% increase in lead generation

Overall Business

  • Averaging 60 leads per month
  • Averaging 24-32 tours per month
  • Averaging 6 event bookings per month

About BriteIdea Marketing

BriteIdea Marketing Group is a full-service digital marketing agency located in Austin. They develop campaigns & marketing initiatives catered specifically to your goals.

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