KRFTWRK Created a Brand New Marketing Strategy for Screenfleunce
Screenfluence is a cloud-based digital signage platform. Perfect for franchises, gyms, offices, and anywhere that needs a sign.
Screenfluence offers the reliability, scalability, and support needed to power even the most expansive digital signage network.
The Challenge
With a very broad persona pool, Screenfluence wasn’t sure where to start, what would convert, or how to scale its lead generation.
As a subscription-based SAAS product, they were looking to generate a mix of self-serve qualified leads as well as enterprise clients that would require a white-glove service solution.
The Solution
From a new brand and website with industry-specific landing pages and product tutorials to strategic paid advertising campaigns and remarketing, KRFTWRK was able to find their niche audiences and market to them.
Using free downloadable signage templates as a soft lead magnet, KRFTWRK was able to funnel leads through email sequences and remarketing campaigns to generate qualified leads for the sales teams.
KRFTWRK created a series of 10 short, 2.5-min video tips created for digital signage champions as part of their video marketing initiative called Screenfluence Academy.
The Strategies
- Scriptwriting
- Video Production
- Animation
- Content Marketing
- Outbound Marketing
- CRO
The Result
- 273% Increase in Traffic
- 95% Increase in Conversions
- 194% Increase in Conversion Rate
- 65% Increase in Product Demos
About KRFTWRK
A full-service product design and digital marketing agency KRFTWRK is focused on delivering high-quality design prototypes & marketing processes for tech, startups, and SaaS.
