Kooba Helps Build for a Creative Future with Screen Ireland
Integrating two sites into one seamless platform, Kooba and Screen Ireland are coming into their 7th year as digital partners.
Having originally worked with the organization on its major rebrand from The Irish Film Board to Screen Ireland, Kooba was delighted to get involved with not only a complete brand overhaul, but with the merging of the Screen Ireland and Screen Skills websites.
An Innovative Approach to Different User Groups
The merging of the existing Screen Skills site, and the main Screen Ireland site, has resulted in a better user experience overall.
Within their UX process, Kooba identified two main user types; individuals who are primarily interested in viewing content (i.e. the audience), and users who are directly involved in the industry.
Taking into account these two user types, Kooba introduced a toggle tab system within the main navigation, which allows the user to effortlessly and seamlessly view tailored content specific to their user group.
For example, users who click upon the ‘Industry’ tab, will only see content related to them, such as information relating to ‘Funding’ or ‘Skills Opportunities’.
In doing this they have transformed the Screen Ireland site into a central hub for users where they can browse and search for desired information both from an industry and audience perspective.
The Result
The final result for Screen Ireland/Screen Skills goes far beyond a site redesign. The finished site represents the future of Screen Ireland’s online presence.
The new site combines two free-standing sites into one intuitive platform that caters to multiple user groups while simultaneously creating an immersive experience from the moment you land on the site.
Even in the short time it’s been live Kooba is already seeing a 20% increase in performance for mobile users and a page load time of less than one second despite the heavy use of rich video media assets.
About Kooba
Kooba is a team of experienced creative thinkers, problem solvers, and designers. Collectively, they are an agency dedicated to ensuring your brand succeeds online.
