World leader in tactical footwear selects Amsterdam hotshop after pitch.
Following a global review, MAGNUM Boots announced the appointment of Khanna\Reidinga, the self-proclaimed “agency for adventurous brands”, as its strategic and creative partner for consumer and B2B communications.
Since 1982, with the development of a bespoke tactical boot for the FBI, MAGNUM has become the leading global footwear supplier for law enforcement, the military, fire/rescue, emergency/medical and work wear.
Starting in the US – MAGNUM’s main market – K\R will roll out a new brand positioning followed by global and local campaigns. This collaboration also marks the beginning of an additional focus on work wear and a clearer consumer proposition.
Global Marketing Director at MAGNUM Glen Richards,
With K\R’s pitch idea we have the right tools to build a truly global and consistent brand. We feel this creative strategy will resonate within all of our markets and has the power to unify the very diverse categories in which we operate.
K\R Creative Director Hesling Reidinga,
It’s great to work for a brand that has been on the forefront of protecting the people that protect and take care of us. We aim to show the beauty of these so called “dirty” jobs.
Khanna\Reidinga is a creative agency for adventurous brands.
K\R believes that by applying their creative values to brand challenges, they can create better relationships with today’s highly critical and easily distracted audiences. This means using elements of advertising, digital, design and PR to cut through and connect. K\R does this for Hi-Tec, NN Group, Vodafone, Beats By Dr Dre, car2go, Daimler Fleet Management and TomTom.
K\R primarily works for brands that have an international perspective.