The new spot for Samsung called “A Perfect Day” stars ‘new kids on the block’ playing with their fancy Samsung gadgets.
Wieden+Kennedy Portland reveals a new ad for Samsung called “A Perfect Day” which shows some sneak-peeks of new generation technology gadgets. While a group of youngsters are hanging out together, they experience some 360° videos via Samsung Gear, film themselves while skateboarding and pay for a bottle of water using Samsung Pay.
Let’s watch the ad here:
Later on, the kids swim together with their water-resistant smartphones and watch the videos of the park they filmed with their Gear 360° cameras. Even the kids’ mom calls them via one’s Gear S3 smartwatch and the kids say hello to their mom.
The way the environment, setting and scenes are presented in high-quality, using a street-theme is very cool. Nada Surf’s cover of The Pixies’ “Where Is My Mind” is set as the theme song to the spot. The catch-phrase of the video is ‘A Galaxy of Possibility’.
This ad is a nice effort to make people forget about Samsung’s recent problems.