Social Media Specialist

Decode Digital is looking for a Social Media Specialist to join their office in Houston.

Employer: Decode Digital

Location: Houston / USA

Position: Social Media Specialist


Decode is looking for a Social Media Specialist who has experience in leading social media initiatives and executing social strategies. This role requires someone who considers themselves highly organized, a self-starter, problem solver, strategic thinker, and fast learner.

Roles & Responsibilities:

● Manages and plans monthly content calendars that align with overall strategies, build brand awareness, and foster positive online conversations for our clients
● Stays in close communication with account services to maintain a strong holistic understanding of all client objectives/initiatives to weave into monthly editorial calendar messaging and identify bigger social campaign opportunities
● Ensures consistent branding, nuance, writing style, likes/dislikes, accuracy etc. across all social work for all clients
● Sits in on campaign briefings and team brainstorms to provide social strategy direction and innovative ideas
● Works directly with strategists, copywriters, and art directors to collaborate and plan strategic social media content
● Stays on top of social platform updates and social trends to provide recommendations
● Keeps a pulse on competitors, industry news, and social innovations to ensure clients are on top of emerging trends and maintain a high share of voice amongst competitors
● Assists in developing client social media strategies that are backed by sound reasoning – focused on client objectives – and keeps the user journey in mind
● Reviews analytics to provide insights on content effectiveness, recommendations to improve KPIs, shift strategy, or optimize future work based on results
● Continues to expand knowledge of all aspects of social media: innovations and industry best practices, monitoring and measurement tools, technology, and platforms

The Skills:

● Minimum 2 years social media experience, preferably working with or for an agency
● Excellent written and verbal communications skills and experience in social media content writing for brands
● Experience with major social media platforms including Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, etc.
● Experience with SproutSocial, Sprinklr, and other social media management tools
● Digitally fluent, with the ability to develop a deep understanding of the social media landscape and analytics
● Self-motivated and able to manage multiple initiatives and priorities within specific timeframes
● Demonstrates proactive behavior and ability to see the big picture
● Exhibits a sense of curiosity and a growth orientation. Continuously seeks out knowledge as well as growth and learning opportunities
● Seeks out and is receptive to feedback. Learns from and applies feedback by making suggested improvements and adjustments in work performance

Job Application Link:

Decode Digital

Decode Digital

A Houston-based digital marketing agency, Decode Digital breaks down the ever-changing digital space to develop original strategies.

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